24 Social Media Marketing Statistics You Need for Your 2020 Strategy
How do you build a business case for social media marketing? You need relevant social media marketing statistics to back it up. Only by knowing the latest trends and numbers behind social media marketing can you create a strategy that will inspire stakeholders and win...
What is RPL?
Are you thinking about propelling your career with more qualifications? Embarking on a career change? Or maybe you want to learn more about your field. But when you look closely at the qualification you want, you’re already experience in half of the topics. There’s no...
Three Tips to Creating An Engaged Instagram Audience
We hear so often “My reach has dropped!” or “I’ve got a low number of followers on Instagram”. How do you create an engaged Instagram audience? Firstly, if your reach has dropped, check out the quality of the content you have been posting of late – AND your post...
Free Video and Photo Tools for Social Media Marketing
There are many free video and photo tools for social media marketing. You know you need to invest in social media marketing. But if you’re a busy marketer or business owner on a tight budget, how do you make sure your social media content stands out? That’s where...
The Anatomy of a Brilliant Call To Action
Why do some ads get more clicks than others? There are millions of articles out there with tips on how to get more clicks and conversions. But often, it comes down to one simple element: The call to action (CTA) If you don’t have a call to action, or you have one but...
5 Facebook Ad Metrics You Should Always Measure
Facebook advertising is an incredibly powerful social media tactic. Why else would 72% of marketers use the platform to run social media ads? What are the 5 Facebook Ad Metrics you should always measure? But how do you know it’s working? And how can you ensure you...
What is a buyer persona and how do I create one?
How well do you know your target audience? We mean really know them. Who is your ideal cilent? Who is your buyer persona or customer avatar? All successful online marketing starts with your audience. But it’s not enough to know the approximate ages, occupations and...
What is the Facebook Pixel? Everything you need to know to get started.
Billions of people are spending their time on Facebook. The platform boasts 2 billion users every month at an average of four hours a day. So, it makes great business sense to get in front of prospective customers with Facebook ads. But there’s a challenge....
The Rise and Rise of Social Media Careers – and what a social media career could look like for you
Fifteen, even ten years ago, who would have thought that a career in social media marketing would not only be feasible, but provide such a massive possibility for career growth? Ten years ago, job titles such as Social Media Manager, Digital Marketing Specialist and...
Using Social Media to Market Your Business
Social Media should be a part of the overall marketing plan for every business – even small business. It helps you build authority, brand awareness and understand your target audience better (if you still aren’t sure why you should put resources in to this space,...
