Do you use Twitter? Snapchat? Linked In or Facebook? Have you ever clicked through an ad you have seen on Facebook? With so many options available to get your message out and engage with your customers – it helps to be clear on the platforms and the purpose for your business. Questions to ask include what is the profile of your audience, where do they ‘hang out?’. Are you looking to engage B2C or provide content for your audience to help them solve problems and issues?
Michael Young discusses some social media platforms used to engage customers and his experience in business.