Why do some ads get more clicks than others? There are millions of articles out there with tips on how to get more clicks and conversions. But often, it comes down to one simple element: The call to action (CTA) If you don’t have a call to action, or you have one but...
Facebook advertising is an incredibly powerful social media tactic. Why else would 72% of marketers use the platform to run social media ads? What are the 5 Facebook Ad Metrics you should always measure? But how do you know it’s working? And how can you ensure you...
How well do you know your target audience? We mean really know them. Who is your ideal cilent? Who is your buyer persona or customer avatar? All successful online marketing starts with your audience. But it’s not enough to know the approximate ages, occupations and...
Billions of people are spending their time on Facebook. The platform boasts 2 billion users every month at an average of four hours a day. So, it makes great business sense to get in front of prospective customers with Facebook ads. But there’s a challenge....
Fifteen, even ten years ago, who would have thought that a career in social media marketing would not only be feasible, but provide such a massive possibility for career growth? Ten years ago, job titles such as Social Media Manager, Digital Marketing Specialist and...
Social Media should be a part of the overall marketing plan for every business – even small business. It helps you build authority, brand awareness and understand your target audience better (if you still aren’t sure why you should put resources in to this space,...
