We hear so often “My reach has dropped!” or “I’ve got a low number of followers on Instagram”. How do you create an engaged Instagram audience? Firstly, if your reach has dropped, check out the quality of the content you have been posting of late – AND your post...
There are many free video and photo tools for social media marketing. You know you need to invest in social media marketing. But if you’re a busy marketer or business owner on a tight budget, how do you make sure your social media content stands out? That’s where...
Why do some ads get more clicks than others? There are millions of articles out there with tips on how to get more clicks and conversions. But often, it comes down to one simple element: The call to action (CTA) If you don’t have a call to action, or you have one but...
Facebook advertising is an incredibly powerful social media tactic. Why else would 72% of marketers use the platform to run social media ads? What are the 5 Facebook Ad Metrics you should always measure? But how do you know it’s working? And how can you ensure you...
How well do you know your target audience? We mean really know them. Who is your ideal cilent? Who is your buyer persona or customer avatar? All successful online marketing starts with your audience. But it’s not enough to know the approximate ages, occupations and...
